How AI is Transforming Small Businesses and Media Operations

AI is revolutionizing small businesses, from automated inventory tagging to AI-driven marketing and content creation.

This is an editorialized blog, drafted with the assistance of AI.

Artificial intelligence is no longer a futuristic tool—it’s a present-day necessity for small businesses and media professionals. According to a Goldman Sachs 2024 survey, 69% of small businesses now use AI, up from 56% in 2023. As AI continues to save time and cut costs, media companies and public relations firms are also leveraging its power for content creation, audience engagement, and automated operations.

AI’s Role in Small Business and Media

From AI-powered inventory scanning, as seen in Denver’s thrift startup Thriftly, to automated content writing and audience analytics, businesses are discovering innovative ways to streamline operations. Key applications include:

• Automated Journalism & AI-Driven Newsrooms – AI tools are now capable of generating news briefs, summarizing reports, and fact-checking in real time.

• AI-Powered Marketing & Public Relations – Agencies use AI for social media strategy, ad targeting, and real-time trend analysis to optimize outreach.

• AI in Broadcasting & Video Editing – Newsrooms and content creators are integrating AI tools like OpenAI’s Sora and Google’s Veo 2 for faster video production.

The Media Business Shift: Faster, Smarter, More Cost-Effective

AI is not just a tool—it’s reshaping entire industries, particularly media. As AI streamlines news production, marketing strategies, and content creation, companies must adapt or risk falling behind. What does this mean for media professionals?

• Smaller teams can produce more content with AI-assisted research and automation.

• Ad revenue models may change, with AI optimizing real-time advertising placements.

• New AI regulations may emerge, ensuring transparency in AI-generated journalism.

Final Thoughts: AI as a Business Imperative

With AI becoming essential for business growth, companies across media, marketing, and communications must integrate AI into their workflows. The question is no longer if AI will transform industries, but rather how businesses will adapt to an AI-powered future.

📖 Source: This blog editorializes and expands on reporting from FOX Business. Original reporting from Kennedy Hayes, “A Majority of Small Businesses Are Using Artificial Intelligence,” published Feb. 27, 2025. Available at: foxbusiness.com/small-business/majority-small-businesses-using-artificial-intelligence.amp.